In honor of Pride Month, CTAM (the Cable & Telecommunications Association for Marketing) is partnering with GLAAD to facilitate access to LGBT-inclusive entertainment content for cable subscribers.
From now through the end of June, CTAM is celebrating diversity by spotlighting LGBT programming on cable television’s On Demand services. Pride Month On Demand will feature inclusive documentaries, musical comedies, biographies, dramas, televisions series and more. Through this effort, CTAM hopes to pay tribute to the LGBT community and showcase the diversity of gay, lesbian, bisexual and transgender Americans to its viewers.
“We’re looking to build awareness about the variety of TV shows and movies available to customers on cable On Demand both about, and for, diverse, and potentially underserved, audiences, such as the LGBT community,” said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM).
Among the LGBT inclusive programming available to cable subscribers are the GLAAD Media Awards nominated documentary The Strange History of Don’t Ask, Don’t Tell, the GLAAD Media Award winning comedy Glee and films Milk, Hedwig and the Angry Inch, Brokeback Mountain and The Kids Are All Right as well as many inclusive series and films such as Sex & The City and Unconditional Love.
As part of Pride Month On Demand, CTAM has also launched a photo contest inspired by the LGBT-inclusive content found On Demand. To enter click here and:
1. Select any of the featured gay-friendly movies and TV shows On Demand as your source of inspiration.
2. Shoot an original photo that reflects that inspiration and submit it.
3. Submit as many photos as you like by the submission deadline of May 30, 2012.
4. Begin voting on May 28, 2012 -- and get your friends to vote by June 6, 2012.
Selected winners will receive Diversity On Demand prizes and their entries will be featured as the cover photo of the week.
For more information about Pride Month On Demand, visit facebook.com/DiversityOnDemand.