In honor of Spirit Day, MTV went purple across the board. From its stars, to its logo, everything touched by MTV today went purple. In a historic move, the network's logos went purple, its jumbotron in Times Square sent a message of support, and the website published an interview with Spirit Day's founder, Brittany McMillan, here are some highlights of MTV's very purple day.
For the second time since its launch, MTV changed its logo, this time to a Spirit Day purple. On-air logos and online logos for MTV, Facebook, Twitter, MTV.com, MTV Act, MTV2, mtvU, MTV Hits, MTV Jams and RateMyProfessors.com went purple for the day.
MTV 441/2, the network's Times Square jumbotron sent a message of support to LGBT youth and lit the Crossroads of the World in purple. The jumbotron read, "Go Purple Today for #SpiritDay! Support LGBT youth & stand against bullying. Take action at Glaad.org/spiritday."
Many of MTV's stars have taken to Twitter and wore purple for the day. Pauly D (Jersey Shore) used purple vinyl for Spirit Day, Farrah Abraham (Teen Mom) dressed her daughter Sophia in purple, Deena Nicole Cortese (Jersey Shore) painted her nails purple and many other stars participated, including: Sammi Giancola (Jersey Shore), Vinny Guadagnino (Jersey Shore), Tyler Baltierra (Teen Mom), Maci Bookout (Teen Mom), Catelynn Lowell (Teen Mom), Mike C. Manning (Real World D.C.), Jillian Rose Reed (Awkward), Nikki Deloach (Awkward), Matthew Fahey (Awkward), Greer Grammer (Awkward), Jessica Lu (Awkward), Desi Lydic (Awkward) and Beau Mirchoff (Awkward).
MTV Act, the network's social responsibility blog, conducted an interview with Spirit Day's founder, Brittany McMillan, about the meaning of the event, how she came up with such an impactful idea and ways people can participate in Spirit Day. By doing so, the network brought attention of the event to its readers and showed its audience how small actions can have a big impact.