MTV has been one of the biggest supporters of Spirit Day this year, spreading the anti-bullying message far and wide. The network and tons of its top music and entertainment icons have gone purple in a show of solidarity with its young LGBT fans, letting them know that they are not alone.
For the third year in a row, MTV and mtvU turned purple on-air and online to celebrate Spirit Day, as will MTV’s Times Square Screens.
Wilson Cruz, GLAAD National Spokesperson, spoke about MTV's enthusiasm for Spirit Day. "We are excited that MTV is continuing their legacy of being on the cutting edge of pop culture and LGBT inclusivity. For decades, MTV has introduced authentic and relatable LGBT figures through reality shows, scripted series, and, of course, music videos to generations of teens and young adults."
MTV has changed all of its social media sites' backgrounds and logos to purple (check out its awesome Facebook and Twitter pages) and actively promoted Spirit Day with tweets and posts encouraging their fans to take part as well. They even created a Spirit Day themed logo on their website. If you're looking for some music to celebrate Spirit Day to, then they've got you covered with MTV's Spirit Day-themed playlist.
Tons of MTV stars have have taken on the roles of Spirit Day participants and ambassadors, themselves including Ke$ha, Awkward.’s Jillian Rose Reed and Molly Tarlov, Teen Wolf’s Dylan O’Brien and Tyler Posey, JWOWW, Snooki, Girl Code’s Alice Wetterlund, and Catfish’s Nev Schulman and Max George.
Music artists like Demi Lovato, Macklemore and Ryan Lewis, Melissa Etheridge, Mary Lambert, and Kacey Musgraves have all gone purple, speaking out for those who have been previously silenced by bullying.
MTV’s ACT Blog also went purple and featured special coverage of the day. The first 500 people who shared a purple-themed photo with MTV’s “A Thin Line” campaign on Facebook or Twitter using the hashtag #SpiritDay will receive a free “A Thin Line” bracelet. The "A Thin Line" campaign, which empowers young people to help stop the spread of digital abuse, has already inspired more than 1.5 million young people to take action.
— MTV (@MTV) October 17, 2013
— demetria lovato (@ddlovato) October 17, 2013
— Macklemore (@macklemore) October 17, 2013
— Melissa Etheridge (@speak_true) October 17, 2013
— Mary Lambert (@marylambertsing) October 17, 2013
also im wearing purple #SpiritDay!!! love people for who they are!!!
— ke$ha (@keshasuxx) October 17, 2013
— Nicole Polizzi (@snooki) October 17, 2013
— JWOWW (@JENNIWOWW) October 17, 2013
Celebrities including Oprah, Ashton Kutcher, Betty White, Jimmy Kimmel, Nick Cannon, Kristen Bell, Darren Young and a growing list are also going purple for Spirit Day. The White House sent out a message of support. Sports leagues including Major League Baseball, Major League Soccer, the NBA, the NFL, the NHL and the WNBA are participating on social media. And brands like American Eagle Outfitters, NBCUniversal, Coca Cola and Johnson & Johnson are taking a stand, along with hundreds of landmarks, schools, faith groups, media outlets, companies, and organizations.
Founded in 2010, Spirit Day is an international, united stand against bullying and show of support for LGBT teens and young adults everywhere. Participants can get into the spirit by
- Turning your Facebook, Twitter and other profile photos purple at www.glaad.org/spiritday and spreading the word by using hashtag #SpiritDay
- Wearing purple on October 17th and encouraging classmates or coworkers to do the same
- Uploading photos of you wearing purple to Facebook, Twitter, Instagram and Tumblr using hashtag #SpiritDay and Spirit Day graphics
- Downloading the Spirit Day App
- Educating your friends and family about bullying and the LGBT community
- Getting your school, GSA, organization, etc. to become a Spirit Day partner