On a day of solidarity with LGBT youth and victims of bullying, many of the hosts of the most popular programs in Spanish-language media joined the campaign and wore purple or tweeted messages of support. Among them were Jose Diaz-Balart, co-host of Telemundo's nightly national news. Barbara Bermudo and Pamela Silva Conde of "Primer Impacto"; Maria Celeste Ararrás of "Al Rojo Vivo" and her colleague Magali Ayala from Mexico City, who has shown support many times in past years, wore purple and talked about bullying. Primer Impacto also did a segment on Spirit Day. On El Gordo y la Flaca the hosts also wore purple and talked about Spirit Day.
Lots of celebrities took to social media to send messages of support, including Dr. Ana Maria Polo from the popular show "Caso Cerrado" and Enrique Santos from Univision Mix 98.3 and Adamari Lopez, among many others who, through their participation, let young people know that they are not alone in their fight against bullying.