J.C. Penney unveils Oscar-worthy Ellen commercials (Video)

During last night's Oscars telecast, retail giant J.C. Penney debuted five new commercials featuring America's favorite talk show host, Ellen DeGeneres. Watch the spots below, vote for your favorite at the bottom of this post and tell us what you think in the comments!

jcp / Ellen: Changing Room

jcp / Ellen: Hat Pence No Pennies

jcp / Ellen: 50's Wake-Up

jcp / Ellen: Western Coupons

jcp / Ellen: Roman Returns

The new commercials come just weeks after the anti-gay group "One Million Moms," a project of the American Family Association – an organization the Southern Poverty Law Center designates as a hate group – demanded that J.C. Penney fire Ellen as the company's new spokesperson, simply because she's gay. Over 46,000 supporters joined GLAAD to #StandUpForEllen and ignite a national dialogue about employment discrimination. J.C. Penney later announced it "stands behind its partnership with Ellen."

If you haven't already, take action now and thank J.C. Penney for standing up for Ellen. Get more background on Ellen and J.C. Penney at www.glaad.org/standupforellen.

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GLAAD Southern Stories will elevate the experiences of LGBT people in six of the nation's southern states. The initiative amplifies stories of LGBT people thriving in the South, ongoing discrimination, as well as the everyday indignities endured by LGBT people who simply wish to live the lives they love, including stories of family, stories of faith, stories of sports, and stories of patriotism