Gap’s print ads for its holiday campaign this year, “Love Comes In Every Shade,” celebrates various forms of love and includes several celebrity pairings. Among these couples are musician Rufus Wainwright and his husband, artistic director Jörn Weisbrodt, who represent “Married Love” in the colorful new campaign. Wainwright and Weisbrodt wed in New York last August.
The ads and film were shot by director/DP Peggy Sirota. Gap CMO Seth Farbman said of the campaign’s featured couples and families, “Their personal relationships help remind us that every family is unique and often goes beyond just those we’re related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take.”
Gap has a history of being an LGBT-inclusive company, joining other brands in featuring same-sex couples and families in its advertisements as well as stirring up controversy with its inclusive billboards.
In fact, Gap is one of an all-time high total of 252 businesses that have achieved a top rating of 100 percent in the Human Rights Campaign Foundation’s latest Corporate Equality Index. The eleventh edition of this annual in-depth survey of U.S. employers and their practices and policies in relation to its LGBT employees, released this week, shows that support for the LGBT community from the business world has never been greater. Gap received a perfect score, meeting criterion including prohibition of discrimination, partner health insurance benefits, competency and diversity programming, external engagement in the LGBT community, and more. The full CEI can be viewed or downloaded at HRC’s website.
GLAAD’s annual Amplifier Awards recognize and honor the best of the best in LGBT-inclusive advertising and public relations. A complete list of nominees and images of the nominees from the 2012 Amplifier Awards in October can be found here.