"We're celebrating Pride month with whimsical delight, magical charms, and two new rainbow marshmallows," the #LuckyToBe campaign states. "If you're lucky enough to be different, we're celebrating you."
General Mills' Corporate Headquarters is located in Minneapolis, Minnesota. After publically coming out in support for marriage equality in Minnesota, the company gained praise from the LGBT community.
"We value diversity. We value inclusion. We always have … and we always will," said Ken Charles, vice president of global diversity and inclusion for General Mills. "We’re proud of our workplace, and we’re proud to be a leader for diversity and inclusion in our community. For decades, General Mills has worked to create an inclusive culture that welcomes and values the contributions of all."
General Mills isn't the only company celebrating Pride this year. Nike, Inc. has released a whole new #BeTrue collection in honor of LGBT Pride month. Proceeds of the collection benefit the LGBT Sports Coalition, of which GLAAD is a member. Nike had the honor of hosting the second LGBT Sports Summit in Portland, Oregon this past week. The summit's mission is to "End bias against lesbian, gay, bisexual and transgender athletes in sports at every level by 2016."
Westfield Malls partnered with GLAAD this year to support LGBT equality. Throughout the month of June, they displayed special displays throughout their center in order to show their pride for the movement.
Smaller companies are also gearing up for Pride. The Doughnut Plant in New York City launched special edition Pride doughnuts, available for NYC Pride . From June 28th-30th, the Doughnut Plant will have triangle shaped raspberry doughnuts with rainbow stripes for the Pride-goer's sweet tooth.
Marriott posted a quote from their President and CEO Arne Sorenson regarding the Supreme Court's decision to overturn DOMA.
And Bud Light also celebrated yesterday's historic victories for marriage equality on Facebook.
American Apparel is another company partnering with GLAAD. American Apparel released their first ever bi and transgender inclusive Pride shirt for 2013 Pride. “We are thrilled to be renewing our partnership with GLAAD again this year. LGBT Pride is something we care deeply about, and American Apparel is committed to this issue for the long haul," said Dov Charney, founder and CEO of American Apparel. "We hope everyone comes out and joins us at march near them."
Phone Company, AT&T is also celebrating Pride month. The "Live Proud" campaign will benefit The Trevor Project, the "leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, and questioning youth."
“AT&T recognizes the importance of marketing and respecting all diverse segments, and the LGBTQ segment is no different,” said, Jennifer Jones, vice president of diversity markets. “We show our support through our creation of unique marketing campaigns, advertising in LGBTQ media and sponsoring LGBTQ events.”
Macy's is celebrating with "pride + joy" as they march in Pride parades across the country, and hold multiple Pride events at Macy's locations. Wells Fargo is also celebrating Pride in multiple events throughout the country. They also worked with the It Gets Better program, creating their own "It Gets Better" video.
“It’s important for a company as visible as Wells Fargo to help shed light on the progress of the LGBT community. Our goal this year is to empower and uplift by celebrating the fact that it does get better,” said, Mark Ng, LGBT Segment Manager. “We are excited and honored to collaborate with the organizations we work with year-long to help make this progress possible.”
And don't forget about Johnson & Johnson's 'Care with Pride' Campaign and partnership with PFLAG.
As Pride month comes to a close, make sure you continue to support the companies in support of LGBT equality year round.
Take a look at a video from the #LuckyToBe campaign: