American Eagle Outfitters radiated support for LGBT youth and victims of bullying by going purple for Spirit Day and throughout October.
Since October 1, American Eagle's electronic billboard in iconic Times Square has spread the word about Spirit Day, a day devoted to ending anti-LGBT bullying. You can watch the video of the flagship store lighting up Manhattan in purple at the top of this post.
Meanwhile, on the other side of the country, AE shoppers in San Francisco got the message from the store's vibrant window displays, pictured to the right.
American Eagle is one of the most popular brands among teens and young adults. Their merchandise resonates with a broad spectrum of styles, from preppy to boho chic and beyond. This year, American Eagle sent a special message to its LGBT customers and their allies by signing on as a Spirit Day partner.
Westfield Group honored Spirit Day this year, too, offering a free Spirit Day photo booth to customers, and adding the pictures to a three-story installation. American Apparel got in on the action by setting up an online Spirit Day store. Tons more companies, organizations, schools, faith groups, landmarks, media outlets, and celebrities partnered up with GLAAD for Spirit Day. Check out how stars, LGBT groups, the White House, and others went purple.
Founded in 2010, Spirit Day is an international, united stand against bullying and show of support for LGBT teens and young adults everywhere. As we look back on Spirit Day 2013, please continue to spread the message and take action against bullying:
- Take a look at photos of who went purple to support LGBT youth
- Upload your own photos of you wearing purple to our website.
- Add your photos to Facebook, Twitter, Instagram and Tumblr using hashtag #SpiritDay
- Taking action to stand against bullying year round
Thanks for helping make Spirit Day 2013 a success!