American Apparel launches #SpiritDay store, donates 10% to GLAAD
Clothing giant American Apparel has launched a #SpiritDay store featuring the retailer's purple clothing items. #SpiritDay supporters receive an exclusive 10% discount when they use the promo code SPIRIT, and American Apparel will donate an additional 10% of all proceeds to GLAAD!
American Apparel joins a growing list of celebrities, TV shows, websites, companies, schools and landmarks going purple for #SpiritDay on 10/19, as well as millions of Americans who will wear purple in a stand against bullying and to show their support for LGBT youth. Other participants include Pretty Little Liars star Shay Mitchell, Nickelodeon's Avan Jogia, Shaq, the NBA, Facebook, the New York Stock Exchange, Times Square and more! See who else is participating here!
You can also text PURPLE to 80888 to support the important work GLAAD, GLSEN and The Trevor Project do every day to end bullying and support LGBT youth!
Be sure to check www.glaad.org/spiritday for more easy ways you can take part in Spirit Day and help take a stand against bullying! You can also download the “Go Purple for #SpiritDay powered by Toyota Financial Services” apps for iPhone and Android. The app provides users with anti-bullying resources, calls to action, and a tool that can turn photos purple and share to Facebook, Twitter and Instagram. The free app is now available in the Apple App Store and on Google Play.
Tweet about your support for Spirit Day: