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2014's LGBT Pride campaigns you have to see and why, from Brandchannel and GLAAD


Brandchannel, the world's original online exchange about branding, asked GLAAD to highlight some of the most innovative and effective ad campaigns honoring LGBT Pride Month this June. This week, Brandchannel published GLAAD's commentary through a post on its website.

Rich Ferraro, GLAAD's Vice President of Communications & Programs, told Brandchannel:

GLAAD regularly meets with brands and corporates to offer best practices and to advocate for LGBT inclusion both internally and in external marketing efforts. We also track LGBT images in advertising and hold a panel during Advertising Week in New York City each year to discuss trends in LGBT advertising.

Hilton, AT&T, and Facebook were three of the brands mentioned as having standout LGBT affirming advertising.

Hilton Go Out: Hilton is not only engaging in Pride parades and events, but making LGBT history by hosting the wedding reception for co-plaintiffs Paul Katami and Jeff Zarrillo of the "Proposition 8" Supreme Court case at the iconic Beverly Hilton hotel on June 28. We held the 25th Annual GLAAD Media Awards at Hilton hotels earlier this year and their social media team was all about spreading the photos and the message of LGBT equality through official brand channels.

 

AT&T #LiveProud: Many brands are opting to provide platforms for LGBT people and allies to showcase their own Pride online, and AT&T's #LiveProud is giving everyone an exciting incentive: hanging out with gay singer Adam Lambert. AT&T does an excellent job of promoting equality through internal policies, external statements and visible and innovative marketing campaigns—showing their pride throughout the year and not just during Pride month, which is a best practice for LGBT marketing efforts. The company has a long history of supporting LGBT issues and non-profits, and earlier this year, used its platform as a US Olympic Committee sponsor to speak out against Russia's anti-LGBT laws.

 

Facebook Pride stickers: Facebook has been a leader in outreach to the LGBT community- from setting up a Network of Support to make the site safe for LGBT users in 2010 to expanding gender options for transgender people earlier this year. Making Pride-themed stickers available for free allows LGBT users and allies to celebrate their identities on social media. It's innovative, diverse, and fun.

Check out Brandchannel's original post to find out which other brands top the list this Pride season.

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