"Land of Dreams" (Brand USA)
For the very first global marketing campaign to promote USA tourism, Grammy award winner and songwriter Rosanne Cash wrote and performed the song “Land of Dreams.” The video was released on the United States' tourism website Discover America. The intention of this campaign is to invite people throughout the world to share USA’s cultural diversity and various destinations. The music video includes images of USA landmarks and landscapes, and for the first time included a gay couple, a fact which the U.S. Department of Tourism proudly shared with LGBT and mainstream media. Check out the inclusion around 1:10.