LGBT Pride 2012 (American Apparel)
American Apparel launched a line of t-shirts for LGBT Pride month and worked with GLAAD to cast the company’s first transgender models in a national ad campaign. Following the launch of digital ads and a LGBT Pride section on American Apparel’s Facebook and web sites, American Apparel worked with GLAAD to share the story of transgender model Isis King, who posed in the campaign. The accompanying earned media attention in fashion and mainstream press spotlighted not only American Apparel’s dedication to LGBT Pride month, but resulted in positive visibility for the talents of transgender models like Isis.
GLAAD Board of Directors
Sheri Fults (Co-chair), John F. Stephens (Co-chair and Treasurer), Thom Reilly (Secretary)
Chad Boettcher, Marci Bowers, M.D., Professor Jennifer Finney Boylan, George Cheeks, Leslie Donovan, Michele H. Edelman, Dean Hansell, David Hedley III, Lori M. James, Alan Keith, Scott E. Miller, Kevin Oldis, Mike Schaefer, Anthony E. Varona, Steve Warren, Craig Zodikoff
New York Leadership Council
Ron D’Angelo (Co-Chair), Will Janensch (Co-Chair), Jason Abrams, Barry Garbarino, Patrick Mills, Archley Prudent
For press inquiries, contact GLAAD’s Vice President of Communications, Richard Ferraro, at (646) 871-8011 or by email at firstname.lastname@example.org
Media & Alliance Circle Members
If you are planning to use complimentary tickets for this event, contact GLAAD’s Deputy Director of Development Juan Barajas, at (323) 634-2011 or Barajas@glaad.org by Monday, September 24, 2012.