Running in The Wall Street Journal and a number of other major daily newspapers, this campaign was meant to reach out to straights and gays who were not reading the gay press because they're more concerned about the stock market.
The campaign included TV spots on CNBC as well.
"We wanted the spots to be entertaining and truthful at the same time by sending out a message that would be welcomed by both the straight and gay communities," explained Creative Director Nick Cohen. "We wanted the straight world to say 'Good Lord is that how it is?' and the gay community to say 'Thank you so very much.' "
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