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You Think You Look the Business

Content

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Brand: 
L'Oreal Men Expert
Year: 
2005
Business Category: 
Personal Products
Agency: 
Loreal in-house

In this spread, which appeared in England's gay magazine Attititude, a handsome man carries the headline, "You think you look the business. He thinks you look overworked."

This campaign appears to be the first worldwide introduction of a brand into gay markets simultaneous with mainstream markets, in the US and UK.

A variation of the creative appears in general magazines with a tweak to the copy line, switching "he" with "she."

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: