Yellow

Brand: 
Palgantong Fania (Red Box)
Year: 
2001
Business Category: 
Cosmetics
Agency: 
unknown

Korean transgender model Harisu (also written as Ha Ri-Su and an adaptation of the English phrase "hot issue") stars in this print and TV campaign for facial powder.

One reader offered this translation of the large text in Korean: "A woman can be beautiful if she wants to be. Absolutely."

Ha comments about it: "The concept of the commercial was transgender and I didn't want to lose that chance to debut as a model.  I don't want to face people dishonestly. I won't be able to hide it after all. It's better to make it clear from the start."

Video or Print Ad: 
Print Ad
Country: 
KR
Video Thumbnail: