Korean transgender model Harisu (also written as Ha Ri-Su and an adaptation of the English phrase "hot issue") stars in this print and TV campaign for facial powder.
One reader offered this translation of the large text in Korean: "A woman can be beautiful if she wants to be. Absolutely."
Ha comments about it: "The concept of the commercial was transgender and I didn't want to lose that chance to debut as a model. I don't want to face people dishonestly. I won't be able to hide it after all. It's better to make it clear from the start."
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