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Which Twin Is The Second-Class Citizen?

Content

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Brand: 
Gay issues awareness
Year: 
2004
Business Category: 
Nonprofit/NGO (gay)
Agency: 
Human Rights Campaign in-house

Over two identical twin jocks wearing lavender jerseys, the headline reads, "Which Twin is the Second-Class Citizen?"

Cleverly using a handsome set of male twins, and in subtext suggesting that sexuality isn't from nurture but nature, the text reads, "Tim and Brian are virtually indistinguishable but for one fundamental difference: Brian is gay.

"Because of that, Brian could be fired from his job in 36 states. He could be denied the opportunity to adopt his partner's children. If his partner dies, Brian could lose their home, unless the pair spends thousands of dollars on legal documents. Is this fair? We don't think so."

Video or Print Ad: 
Print Ad
Country: 
US
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