Business Category: 
Targeting New Year's resolution makers, text for vitamin retailer General Nutrition Centers floats over people in a park, with their various answers to the question, "What's your goal?"

Included are benign things like "increase my energy" (a woman trying to keep up with her dog on a leash) and "climb a mountain" over the people. As a humorous "mixup" effort to see if viewers are paying attention, an athletic man's text reads "fit into that little black dress," while the text for the woman next to him says, "bench 450 pounds." They both look down, puzzled at their goals, then he comically bench presses her by switching sides and trading goal texts.

The tagline of this $40 million campaign, "Live well."
Video or Print Ad: 
Video Ad
Video Thumbnail: