West

Brand: 
Campaign for Military Service
Business Category: 
National Politics
Agency: 
Doak Shrum Harris Carrier Divine

Soldier Joe Zuniga is the star of this ad created to address the issue of gays in the military. It lists his numerous accomplishments in the Gulf War, including winning the Bronze Star, the Kuwait Liberation Medal and others, then at the end announces he's a "soldier, patriot, gay American."

The Campaign for Military Service was a group quickly organized to create this TV spot, the first nationally broadcast gay-issues ad. Ultimately the group didn't meet its funding goals. With about $1 million, it was able to play the ad on cable network TV (CNN) just a few times and so "West" was seen by few people.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/140miltarysvcBIG.flv
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