Wedding

Brand: 
MTV
Business Category: 
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Agency: 
MTV in-house

Familiar organ wedding music plays (The Wedding March, "Here comes the bride") as a man and women stand together, flanked by another man and woman (presumably Best Man and the Maid of Honor), in this animated ad for MTV.

A man enters to perform the ceremony. As he stands in front of the man and woman, the two do not join hands. Instead, the two women hold hands and the two men also join hands.

The music shifts to a happy tune as the MTV logo and the tagline "Watch and learn" appears.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 40 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming. This is one of many educational efforts that addresses homophobia and other bigotries.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/767MTV-weddingBIG.flv
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