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Wedding

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Brand: 
Snapple
Business Category: 
Non-Alcoholic Beverages
Agency: 
Deutsch

Inspired by the movie, "The Graduate," the Personified Bottles campaign from Snapple has a bottle bride walking down the aisle to the tune of "Here Comes the Bride." The bottles are crude puppets with wigs and jewelry glued on. The "bride" arrives at the front of the church to meet her "groom."

At that moment, the ceremony is interrupted by a guy in the balcony. Everyone gasps and turns; the bride gasps and swivels; the old organist faints.

Then, the groom and guy leave together to the sounds of the "Wedding March", with the limo and bride left behind outside.

Perhaps trying not to appear too gay-positive, the last shot has a voice that says with uncertainty, "Cheers?" Along with it, a hand holds the bottle cap with a queer difference -- the "Snapple" name is upside down to the text with flavor name.

Despite the generally equal representation, the company declined to comment on its commercial.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/1253.flv
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