Unbeerman-like Conduct

Brand: 
Miller Lite
Business Category: 
Alcoholic Beverages
Agency: 
Ogilvy & Mather Worldwide

A father and son sit in a fishing boat. As the younger man reaches into the cooler for a couple beers, he says, "Pop, there's something I gotta tell ya."

Many viewers thought the man was going to come out to his father, but before he can get it out, the beers are hit with a flying object. A referee also appears in the waist-deep water.

"I've got unbeerman-like conduct! Giving Dad a beer with less taste, that's a loss of respect!" shouts the referee. Dad looks over with his eyebrows raised.

"Replacing with great tasting, less filling Miller Lite. Half the carbs of Bud Light. We've also got unoriginal tattoo on Timmy -- tribal armband design. Attempting to fit in." Timmy looks sheepishly at his arm. (Armband tattoos were made popular recently by gay men.)

"Play beer!" yells the ref, as he makes his way through the water. The ad ends with Miller's logo and the tagline "Good call."

It's unclear if Timmy intended to come out, but if so, it appears to be a non-issue.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/758miller-unbeermanlike2.flv
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