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A Trick or the Real Thing?

Brand: 
France Tourism
Year: 
1999
Business Category: 
Travel/Tourism Bureaus
Agency: 
unknown

Showing two men holding hands and enjoying a glass of red wine together, the headline offers a play on the gay slang of "trick" -- which means someone whom you have casual sex with -- when it offers the question, "A trick or the real thing? France offers romance, the rest is up to you."

The text goes on to enumerate questions highlighting the country, including one that says, "Do you know any other country that's proud to call its capital 'gay?' "

The tagline: "Once in France, forever in love."

Video or Print Ad: 
Print Ad
Country: 
US
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