Transvestite

Brand: 
M?ller
Business Category: 
Packaged Foods
Agency: 
unknown

A container of yogurt with cherries is shown being stirred delicately by a spoon. A blonde drag queen is eating the yogurt and telling a tragic love story. The product's packaging appears on the screen. Now, the yogurt contains more cherries.

The ad earns an "Equal" rating because it is inclusive, and this character is meant to be taken seriously as a yogurt consumer.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/944-Muller-Transvestite.flv
Video Thumbnail: