Train

Brand: 
Sprite
Business Category: 
Non-Alcoholic Beverages
Agency: 
Lowe Worldwide

A steam locomotive chugs forward,
whistle blowing. Inside the engine room, two hunky men dressed in white athletic shirts with a green lightning bolt symbol (Sprite Japan's
symbol) are sooty from shoveling coal and hold hands. They shovel coal in the blazing hot interior as the train moves on.

A meaningful glance is exchanged between them as they sweat and so does a can of Sprite, covered with condensation.

The two coal shovelers are then shown out of the engine, showered and each holding a Sprite.

"Get cool, new Sprite," the announcer says. In the final shot, a can of Sprite is encased in a frame of ice, with the words "Dry Lemon."

This ad has a remarkably accepting, non-threatening depiction of a male couple in an unusual setting.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/sprite1-Train.flv
Video Thumbnail: