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Jacket

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Brand: 
Panasonic
Business Category: 
Consumer Electronics
Agency: 
DDB Needham Worldwide

A gay man touches another man's jacket. The next shot is of a couple eating snacks. A lady speaks to her friend at a restaurant. A Moby song with a danceable beat chimes in and the shots are displayed in tune with the chorus. Meanwhile, a dramatic movie preview ensues.

The voiceover comes in and the tagline reads: "Ideas for life."

The ad earns an "Equal" rating because the isolated homosexually-charged incident of the commercial does not portray the gay man as a sexual threat. Additionally, he is not condemned for his behavior.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/912panasonic-mobileBIG.flv
Video Thumbnail: