Navigation

This is a debugging block

Support Navigation

This is a debugging block

Sub-Navigation

This is a debugging block

GLAAD Social Media

This is a debugging block

connect with glaad

Hot Tub

Content

This is a debugging block

Brand: 
Holiday Inn
Business Category: 
Hotels/Resorts
Agency: 
Fallon Worldwide

Two businessmen relax opposite each other in a hot tub, discussing their day at work.

They are mid-conversation, as one of the men says, "About Zach, yeah..."

The other adds that he's very proud of Zach.

Puzzled, the first businessman clarifies: "Really?"

The audience infers they're talking about a business presentation earlier in the day when he responds, "Yeah, I thought you both did great today."

Zach approaches the hot tub, and is welcomed: "Hey Zach. How you doin'?"

Zach doesn't respond but slides into the whirlpool, placing himself directly next to one of the other men. He sighs to confirm his satisfaction as sinks in...next to (and touching) his business colleague, then doesn't move away.

After a pregnant pause, the already-soaking businessman feels his space is invaded, and scoots a couple feet away. He verbalizes nothing, but shows extreme discomfort in his face at his colleague's brief disregard for proper heterosexual male behavior.

The screen reads: "Relaxing Pools and Hot Tubs," and the Holiday Inn logo appears.

The ad earns a Negative rating because the "violated" businessman overreacts, and there is no attempt at inclusive humor.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/999-Holiday Inn-Hot Tub.flv
Video Thumbnail: