Choice

Brand: 
NAALF
Business Category: 
National Politics
Agency: 
Mad Dogs & Englishmen

Cute little pictures list people's different hairstyles (bouffont, mohawk, conservative part, Coke spout, bald), what they eat (veggies, steak, burger and fries), what they read (newspaper, bible, tabloid), who they worship (cross, David star, Buddha, Elvis) what they're for (TV, peace symbol, guns), what they're against (the same three things).

Then under "who you love" a little heart depicts two opposite sex names and then include "Joe and Steve."

The last part is the point of the commercial, saying "Whether you have a baby... or an abortion. Choice, what a beautiful life."

This ad includes gay people as a vignette, part of the larger fabric of society.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/184naalf_choice.flv
Video Thumbnail: