Chick Magnet

Brand: 
Bud Light
Business Category: 
Alcoholic Beverages
Agency: 
DDB Needham Worldwide

Employing the tried-and-true method of attracting other singles, a handsome, rugged man has brought his puppy to a park. Positioning himself near several hot women who are stretching, he aims the dog at the women.

"Okay little buddy, you see that?" he says to his golden Lab pup. "Work your magic."

The magic works immediately -- attracting two men running by. "Oh my gosh! That is the cutest little puppy!" Exclaims one, speaking with a lengthy S. "He is the most precious thing," says his more effeminate counterpart (Alec Mapa from the CBS show "Some of my Best Friends"). "I want a dog just like him!"

The men, with their butts sticking out as they've bent over, are now completely blocking the man's view of the women and his face falls as the men chatter on.

"Oh you should dress him up, put him in some cute little outfit." "Like a little cowboy outfit!" chimes in the other, as they giggle in agreement.

Writing off the masculine man they barely seemed to notice, the women walk away, "the good ones are always taken." The closing screen shot carries the campaign theme of true stories, saying simply, "True."

Likely inspired by the Miller Lite beer ad featuring women who end up flirting with a gay couple, this ad is a neutral handling of two somewhat stereotypically effeminate men, as the straight guy doesn't visibly get upset at them.

The commercial got very close to airing in the U.S. but in the last minute, the company backed out. When asked why, it declined comment. It may have aired in Canada.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/424budpuppyBIG.flv
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