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Brand: 
Milwaukee's Best Light
Business Category: 
Alcoholic Beverages
Agency: 
Mother

Four macho men sit around a table playing poker when one announces, "I gotta go out to the car. I'll be right back..."

After the man excuses himself, he makes a phone call outside in baby-talk "Hey honey, how are you? I'm just calling to check in."

Immediately after, he's crushed by a giant beer can fallen from the sky.

The voiceover concludes, "Men should act like men, and light beer should taste like beer. Milwaukee's Best Light."

The ad earns a Negative rating because it suggests men who briefly compromise their stoned-masculine demeanor should die of beer-can-related trauma.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/oldmilwaukee-checkin.flv
Video Thumbnail: