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Content

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Brand: 
Anti-Violence Campaign
Business Category: 
National Politics
Agency: 
Anti-Violence Campaign in-house

A man in business clothing walks down a dark alley and is confronted by anti-gay thugs, including one wielding a baseball bat. One tough guy says, "Hey faggot! Come here, I want to talk to you."

The man stutters, "I don't want any trouble. I'm not going to fight you."

They begin chasing him down the alley and one attacker becomes an image of a rabid attack dog on a chain.

The text closes with, "Hate. It's not human."

Unfortunately, hate is an all-too-human trait but this commercial is dramatic enough to get people's attention.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/362antiviolence1BIG.flv
Video Thumbnail: