Carnivores

Brand: 
Jack in the Box
Business Category: 
Restaurants
Agency: 
Kowloon Wholesafe Seafood Co.

In a play on a sports report, Jack in the Box's mascot appears as "Jack Box," owner of the XFL (a short-lived football league) team the Carnivores.

Jack says that he thinks the team respects him -- as images play of him being chased and towel-snapped in the locker room.

Asked about changes he would make to the team, as a crew of swishy male cheerleaders (some overweight and wearing party hats) assembles behind him, practicing with the cheers, "shimmy, hips, shimmy, hips" -- Jack turns and grimly says "yes."

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