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Bricklayer

Brand: 
Foster's
Business Category: 
Alcoholic Beverages
Agency: 
M&C Saatchi

A man at an exotic bar -- there are lots of women wearing feather headdresses -- shares a glance with an attractive woman who has sparkles on her face. He asks her if she fancies a drink later and she agrees.

The meet outside under fireworks. She smiles and opens up her silver outfit, revealing a hairy man's chest. His smile falls momentarily and then he shrugs and simply says, "That's great" as he takes a drink of his lager. Apparently a bricklayer who was just on break, he then adds, "You can give us a hand with this wall."

In the closing image, "she" is shirtless and lifts huge cinder blocks and hands them to him.

A neutral though rather bizarre ending to the old "surprise, she's a man" joke.

Video or Print Ad: 
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