Bingo!

Brand: 
Bingo
Business Category: 
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Agency: 
Amalgamated

A young man comes home (well known gay Canadian comedian, Alex Perrone) and while hanging up his jacket a male voice calls down to him from upstairs (in French) "Hi, Darling! Dinner at my mom's has been canceled."

He has an exclamation of pure excitement and says "Bingo!" An off-camera female announcer says, "Some pleasures are liberating. Such as playing the new multiform Bingo." The scene cuts to the new loto scratch ticket called Bingo.

This ad innocuously includes the same-sex couple, just as any other commercial would show domesticity and the universal theme of disliking one's mother-in-law.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/786lotoQuebec.flv
Video Thumbnail: