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Brand: 
Amstel Light
Business Category: 
Alcoholic Beverages
Agency: 
DMB&B Worldwide

A man and two women sit at a table having a good time with others. Suddenly, the middle woman's face reveals that she's unexpectedly being toyed with under the table as she looks over at the guy.

The camera pans below the table to reveal that he's got a hand on her knee -- and so does the woman sitting on her other side. The camera pans back up and shows the adored woman smiling at both her suitors.

The narrator announces, "At Amstel Light, we believe in having the best of both worlds...especially when it comes to beer. Amstel Light, fewer calories, real beer taste."

This commercial is rare in its straightforward and non-judgmental approach to bisexuality. Of course, it also appeals to straight males' lesbian fantasies.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/515amstellightBIG.flv
Video Thumbnail: