Baja Play Mobile

Brand: 
Subaru of America
Year: 
2003
Business Category: 
Automotive
Agency: 
Moon City Productions

This campaign from Subaru makes the ad appear to be for a toy car. The "package" contains a number of risque, double-entendre phrases, such as "Open bed!" "Takes all your toys!" Tie-down hooks!" And, most of all, a coy reference to sexual position, "Try Me...I'm Versatile!"

The tagline even says, "Nice package."

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: