ATV Off-Road Fury

Brand: 
Playstation 2
Business Category: 
Media Outlets: Broadcasters-Publishers-Online-Games-Music
Agency: 
TBWA Worldwide

An ATV biker is shown cleaning his bike. A voiceover (seemingly God) asks why he's cleaning, and the man responds because it's dirty. The voice declares, "From now on, your name will be Sally" and suddenly changes the man's clothes to a white strapless dress, pearls, and high heels. The words "Don't Anger the Dirt Gods" appear on screen.

This ad receives a negative rating for the connotation that a man appearing transgendered is a humorous form of punishment.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/3140.flv
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