Army Day -- Crocodiles Keep Out!

Brand: 
Cannon towels
Year: 
1943
Business Category: 
Household Products
Agency: 
Y&R

This erotic campaign of playful, naked men ran in Life magazine and seems to be the inspiration for such latter day beefcake advertising as Abercrombie & Fitch. Like the others in the Cannon campaign, the men seem to enjoy looking at each other's nude bodies.

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: