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Are You Putting Us On?

Content

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Brand: 
Kenneth Cole
Year: 
2004
Business Category: 
Fashion/Apparel
Agency: 
Kenneth Cole in-house

This black & white ad shows two men holding hands together (one wearing a Kenneth Cole watch) and reads, "52% of Americans think same-sex marriages don't deserve a good reception. Are you putting us on?" Like all campaigns over the years, the line is a quote attributed to Kenneth Cole himself.

The ad is part of a larger issues-driven campaign that looks at HIV (a Kenneth Cole standard), affirmative action, the deficit, censorship, campaign finance, and the presidential election (a partisan point-of-view carefully avoided).

The gay marriage ad will run in gay media and GQ and outdoor advertising in NYC.

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: