Business Category: 
Rethink Advertising
A white family sitting in a restaurant waits for their food as the son, with a young black man sitting next to him, begins an important announcement. He gets as far as saying "I'm..." but then dinner arrives and everyone focuses on the food and forgets what he had to say... obviously that he's gay. Even the young man gives up to eat.

This commercial strikes people strongly in one of two ways: either a charming handling that treats the "important" subject as not too upsetting to the family, or as one that mistreats the gay kid at a vulnerable moment.
Video or Print Ad: 
Video Ad
Video Thumbnail: