Amor Es/Love Is

Brand: 
Gay issues awareness
Year: 
2004
Business Category: 
Nonprofit/NGO (gay)
Agency: 
McCann-Erickson Worldwide

Using a variation from the famous "Love is..." worldwide syndicated cartoon series from British artist Bill Asprey (created by Kim Casali), this version for the Costa Rican gay, Christian support group Comunidad Arco Iris (Rainbow Community) features two males holding hands and reads, "Amor es respetar las preferencias de los demás aunque no sean iguales a las nuestras."

In English, it means "Love is to respect others' preferences even if they are not the same as ours."

Video or Print Ad: 
Print Ad
Country: 
CR
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