All the People

Brand: 
UCC
Business Category: 
Churches/Faith/Spirituality
Agency: 
Gotham

A young girl demonstrates with her hands the age-old finger game that includes saying, "Here's the Church. Here's the steeple. Open the doors, and see all the people."

Following, there is a sequence of shots of demographically different people, all of whom say "all the people." The narrator continues, "God accepts all the people. So do we. The United Church of Christ. No matter who you are or where you are on life's journey, you're welcomed here."

A lesbian couple is shown among the different people, and this commercial is rated Equal because of its inclusiveness and its acknowledgment of the gay community without fostering stereotypes.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/828ucc-allthepeople.flv
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