Michele Edelman is an experienced entertainment and technology marketing executive, most recently in the role of Vice President, WW Direct to Consumer Marketing for Warner Bros. Studios in the Home Entertainment Division. In this relatively new position Michele oversaw all Consumer initiatives available through Warner Bros. due to the changing technological landscapes and direct relationships with consumers including CRM, Data Intelligence, Digital Product Marketing Services, the WB Social Enterprise and the Warner Bros. Digital Entertainment Store A 14-year officer at Warner Bros., Michele spent most of these years as Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution. In her role she oversaw all worldwide marketing efforts for Warner Bros.’ and content partner product distribution over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless, manufacturing-on-demand and more.
An industry executive with extensive marketing and sales experience, Ms. Edelman has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. She began her career at Warner Bros. in the Pay-TV division in New York and then moved to Los Angeles and held various sales and marketing positions with Disney, Request Television, ESPN Classic, (formerly Classic Sports Network) and TCI Music/The Box Music Network, an MTV/Viacom Network. In between, Ms. Edelman, an entrepreneur at heart, developed and acquired financing for a start-up cable network, Websitelevision - the first 24 hour cable network dedicated to the promotion and showcasing of Internet web sites. In 2000 she returned to Warner Bros. to spearhead marketing efforts for the video on demand (VOD) area of Warner Home Video which, in 2006, was merged into Warner Bros. Digital Distribution group to handle all forms of digital distribution including cable, satellite, broadband and mobile. In 2009, Ms. Edelman co-lead the industry’s first universal Movies On Demand program with CTAM, and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Ms. Edelman received a BA from The University of Rhode Island and is also a graduate of the Tuck Advanced Management Program at Dartmouth College. She sits on the Executive Advisory Board for the Harrington School of Communications and most recently she was elected to the National Board of Directors for GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation in the media. She is an active member of numerous industry organizations including CTAM, The Digital Entertainment Group, The American Marketing Association, Time Warner’s Breakthrough Leadership Program and Women In Cable and Telecommunications. She is the recipient of numerous awards including the 2011 URI Dean’s List Distinguished Achievement Award, CTAM’s Rainmaker Award, and the 2010 CTAM Chairman’s Award, and was named to CableFax’s Top 100 PowerList of Executives. Michele also recently completed Time Warner’s Chairman’s Challenge, a prestigious program initiated by the leaders of Time Warner.