As Executive Vice President of Marketing & Communications, Michele is responsible for the overall vision of Vubiquity’s Marketing and Corporate Communications-related initiatives. Previous to joining Vubiquity, Michele was Vice President, WW Direct to Consumer Marketing in the Home Entertainment Division of Warner Bros Studios, where she was responsible for all consumer initiatives available through the studio, including the WB Social Enterprise and the Warner Bros Digital Entertainment Store. Previous to that, as Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution, Michele oversaw all worldwide marketing efforts over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless and manufacturing on demand.
An industry executive with extensive marketing and sales experience, Ms. Edelman has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. In 2009, Ms. Edelman co-lead the industry’s first universal Movies On Demand program with CTAM and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Ms. Edelman received a BA from The University of Rhode Island and is also a graduate of the Tuck Advanced Management Program at Dartmouth College. She sits on the Executive Advisory Board for the Harrington School of Communications and most recently she was elected to the National Board of Directors for GLAAD, the organization dedicated to promoting and ensuring fair, accurate and inclusive representation in the media. She is the recipient of numerous awards including the 2011 URI Dean’s List Distinguished Achievement Award, CTAM’s Rainmaker Award and the 2010 CTAM Chairman’s Award and was named to CableFax’s Top 100 PowerList of Executives. Michele also recently completed Time Warner’s Chairman’s Challenge, a prestigious program initiated by the leaders of Time Warner.