Michele H. Edelman is the Vice President of WW Marketing, Programming and Acquisitions for Warner Bros. Digital Distribution. In her role she oversees all worldwide efforts for Warner Bros.' and content partner product over existing, new and emerging digital platforms, including pay-per-view, electronic sell-through, transactional and subscription video-on-demand, wireless, manufacturing-on-demand and more.
An industry executive with extensive marketing and sales experience, Ms. Edelman has created dynamic campaigns for some of the largest entertainment studios including Disney, ESPN, MTV Networks and Warner Bros. She began her career at Warner Bros. in the Pay-TV division in New York and then moved to Los Angeles and held various sales and marketing positions with Disney, Request Television, ESPN Classic, (formerly Classic Sports Network) and The Box Music Network, a Viacom Network. In between, Ms. Edelman developed and acquired financing for a start-up cable network, Websitelevision - the first 24 hour cable network dedicated to the promotion and showcasing of Internet web sites. In 2000 she returned to Warner Bros. to spearhead marketing efforts for the video on demand (VOD) area of Warner Home Video which, in 2006, was merged into Warner Bros. Digital Distribution group to handle all forms of digital distribution including cable, satellite, broadband and mobile. In 2009, Ms. Edelman co-lead the industry's first universal Movies On Demand program with CTAM, and helped forge a campaign with the cable operators and movie studios garnering $30M in media to promote Transactional Movies On Demand at a time when traditional video stores were closing.
Ms. Edelman received a BA from The University of Rhode Island where she sits on the advisory board for the Harrington School of Communications and is also a graduate of the Tuck Advanced Management Program at Dartmouth College, TEP Class 2010. She is an active member of numerous industry organizations including CTAM, The American Marketing Association, Forum for Women Entrepreneurs and Women In Cable and Telecommunications. Lastly, she is a recipient of numerous awards including CTAM's Rainmaker Award, the 2010 CTAM Chairman's Award and on CableFax's Top 100 Powerlist of Executives.