Chad Boettcher was recently named the Executive Vice President of Social Action & Advocacy of Participant Media in Los Angeles. As head of Participant’s Social Action division, Boettcher is responsible for leading the creation, development and execution of multi-platform Social Action and Advocacy campaigns for all of Participant content. These campaigns inspire citizen awareness, education and engagement in order to create active communities engaged in positive social change.
Boettcher, who founded the digital co-creation platform Goodzuma and teaches marketing innovation at NYU, came to Participant from Weber Shandwick where he was the Senior Vice President of Social Innovation. There he helped lead a social innovation team that advised a wide range of corporate clients on issues in corporate social responsibility, citizenship, sustainability and cause marketing. He has also worked with a variety of nonprofit organizations, including the Gill Foundation, with whom he and his team co-authored “Business of Change” – a guide to corporate-nonprofit collaboration to promote LGBT equality.
Prior to his work at Weber Shandwick, Boettcher worked at Nike where he was the US Director, and then Global Director, of Corporate Responsibility. His work included the Let Me Play campaign to unleash the human potential through sport; the Reuse-A-Shoe program that recycles old athletic sneakers and turns them into sport surfaces; and the Nike Summer Shoes initiative with the National Recreation and Park Association that gave nearly every high schooler in New Orleans a free pair of athletic shoes after Hurricane Katrina so they could start leading active, healthy lives again.
Boettcher also worked for MTV: Music Television as Senior Director of Strategic Partnerships and Public Affairs. There he turned MTV's traditional Spring Break on its head with Alternative Spring Break and sent young people to the Gulf Coast to help rebuild after Hurricane Katrina with United Way Worldwide. He also launched the channel's first partnership on high school education with the Bill & Melinda Gates Foundation, developed programs and partnerships for the Choose or Lose voter education initiative in the 2004 presidential campaign, and led the channel’s Emmy award-winning partnership on sexual health with the Kaiser Family Foundation.
Boettcher, who worked for the presidential campaigns of Al Gore and Barack Obama, graduated from Miami University with a B.A. in Political Science, Spanish and Botany and is an avid sports enthusiast.