Google, American Airlines, Allstate and Wells Fargo will be among the companies honored at the 2011 GLAAD Amplifier Awards, the organization announced today.
Google’s TV commercial for Chrome, “The Web is What You Make It: It Gets Better Project,” earned the company a GLAAD nod this year, while American Airlines’ “Beach Towel” campaign garnered the airline its second GLAAD Award for LGBT-inclusive advertising.
Special honors will be given to Bob Witeck & Wesley Combs of Witeck-Combs Communications in recognition of their work to advocate for LGBT inclusion in advertising, and Allstate will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT community.
"The advertising industry is still behind news and entertainment media in terms of including images that reflect the diversity of LGBT people," said Acting GLAAD President Mike Thompson. "By highlighting the great work of all of our award recipients with an Amplifier Award, we hope their corporate peers will begin including our community in ads which accurately reflect the fabric of American culture today."
Other award recipients include HIV/AIDS organization Gay Men’s Health Crisis (GMHC), whose “I love my boo” campaign ran in mainstream settings across New York City; healthcare provider Kaiser Permanente, whose “Stick around. Things get interesting.” print campaign featured a family with same-sex parents and ran in mainstream publications like Family Circle; and the Hispanic Federation’s joint Spanish-language ad with The NY AIDS Institute.
For the second consecutive year, the GLAAD Amplifier Awards are also an official event of Advertising Week, North America's premier gathering of cutting-edge communications leaders.
The GLAAD Amplifier Awards, formerly called the GLAAD Media Awards in Advertising, elevate and promote individuals and projects in advertising and marketing industries for groundbreaking representations of the LGBT community. The Amplifier Awards also fund GLAAD's work to amplify stories of LGBT people and issues in all media, as well as GLAAD’s work with corporate America on best practices for inclusion of LGBT people in the workplace.
The 2011 GLAAD Amplifier Awards presented by Omnicom Group, and presented in part by DRAFTFCB, Publicis Groupe, and ROKK Vodka, will take place on October 4, 2011 at The Altman Building in New York City. To buy your tickets, click here.
Among 2011 award recipients (click on image for full-size):
Outstanding Print Campaign – Mainstream Market "Stick Around. Things Get Interesting." (Kaiser Permanente)