American Airlines will receive the Corporate Responsibility Award for its long-standing and public commitment to the LGBT community. As part of the American Airlines Rainbow TeAAM, the company has supported LGBT film festivals, fundraisers and Pride events across the country by serving as an official airline partner.
GLAAD will present Bob Garfield with the Public Visibility Award in recognition of his work to advocate for LGBT inclusion in advertising. For 25 years, Bob Garfield's iconic "AdReview" column in Advertising Age evaluated thousands of ads from hundreds of agencies worldwide. Throughout his tenure, Garfield has taken on some of the most formidable agencies in the nation over ads rooted in homophobia and stereotypes and applauding groundbreaking inclusions of LGBT people in mainstream advertising.
Award recipients will be announced on September 29, 2010 at an event hosted by Bryan Batt and featuring presenter Bethenny Frankel. This year marks the first year that the Awards are part of Advertising Week, North America's premier gathering of cutting-edge communications leaders.
GLAAD President Jarrett Barrios said of this year's nominees:
"We celebrate this year's nominees and special honorees for their inclusive work. However, this year we witnessed a decline in the number of inclusive advertisements in mainstream media, and as our community continues to strive for visibility, the advertising industry should take note. As we see more gay and transgender characters and stories on television and in film, American consumers are coming to expect images of our community in advertising as well. Advertisers who include fair and accurate images of our community accomplish more than targeting new consumers, they also send a powerful message about the American cultural fabric of which our community is an integral part."
The GLAAD Media Awards in Advertising elevate and promote individuals and projects in the advertising and marketing industries for their fair, accurate and inclusive representations of the LGBT community. The GLAAD Media Awards in Advertising also fund GLAAD's work to amplify stories of LGBT people and issues through the media. As part of this work, the Advertising Media Program monitors advertising and demands action when defamation occurs. The Program also proactively advances inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments.
The GLAAD Media Awards in Advertising will be held in New York on September 29, 2010 at the Grand Hyatt New York, 104 E. 42nd Street. More special guests and presenters will be announced. Tickets are available now!
Check out the nominees and let us know who you think should win in the Comments section!