A new Spanish-language public service announcement (PSA) recently premiered on Telemundo, one of the nation’s most important and influential Spanish-language networks.
It is one of two spots that will run on Telemundo. The first features Sofia Vergara (Modern Family) and the second PSA features Vergara along with Zoe Saldana (Star Trek) and Eduardo Xol (Extreme Makeover: Home Edition).
In Spanish, the celebrities remind viewers that their LGBT Latino friends or family members may not always feel included by society and urges viewers to reach out to them. The ads also ask viewers to visit www.glaad.org where the “Hazte Amigo y Aliado” section in Spanish offers a whole host of resources.
“Our straight allies play a crucial role in opening hearts and minds about the lives of LGBT people,” said GLAAD president Jarrett Barrios. “We are so pleased to have Sofia, Zoe and Eduardo lending their voices to this important campaign targeted to Latino audiences- where visibility of LGBT people is often low. By airing these important messages, Telemundo is providing an important platform and resources for LGBT allies.”
GLAAD's “Be an Ally & a Friend” PSA campaign features 22 public figures from television, film and sports. GLAAD has released a 20- or 30-second version of the PSA through broadcast collaborations with Access Hollywood, national cable networks such as Fox Reality, GSN, IFC, Lifetime, The N, Sci Fi Channel and Sundance Channel; local cable systems and network affiliates; online at LiveVideo, YouTube, LOGO, AOL Video and MySpace.
Click here to view a spot that ran during the popular entertainment show, “Al Rojo Vivo.”