On October 28th, GLAAD called on The Dallas Morning News to issue a retraction for an October 25th article written by Cheryl Hall. In her piece, “Dallas executive amassing a gay media mini-empire," Hall used problematic language in referring to the LGBT community when writing about two of Stephen Jarchow’s media companies. She called The Advocate and Out magazines “two alternative lifestyle magazines,” and she wrote that Regent Entertainment film company catered to an “alternative lifestyle audience.” GLAAD immediately contacted Hall to discuss these issues. While, she acknowledged she made an error in going against the guidelines of her newspaper, she said she could not make a retraction and repost the story. However, she suggested that GLAAD write a letter to the editor, which GLAAD did. GLAAD also reached out directly to the newspaper’s editor-in-chief. The Dallas Morning News immediately corrected the online version of the story. The paper also ran the letter to the editor written by GLAAD about the problematic language in Hall’s profile story. Furthermore, The Dallas Morning News placed a editor’s note in the paper’s library archives stating that the story did not meet the paper’s standards in the event anyone researching the original story will know to refer to the corrected version instead of the original. The story also expanded its former blanket statement that the gay community is a “largely, affluent, well-educated minority group," to include advertising and consumer purchasing statistics about the gay community. However, this affluence stereotype still remains problematic and GLAAD is continuing conversations with the editors about to how fairly report about the economic realities of many people in the gay community and to make sure their overall reporting on LGBT issues is fair and accurate.