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Ben & Jerry’s Says ‘I Do’ with ‘Hubby Hubby’ Ice Cream

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rsz_hubby_hubbyx390Ben & Jerry’s – the Vermont-based purveyor of lusciously flavored ice cream – joined the Freedom to Marry partnership in a celebration of Vermont’s legalization of marriage for same-sex couples and will rename its ‘Chubby Hubby’ ice cream, calling it ‘Hubby Hubby’ throughout the month of September. Today marks the first day LGBT couples may wed in the state.

“From the very beginning of our 30 year history, we have supported equal rights for all people,” said Chief Executive Officer of Ben & Jerry’s Walt Freese. “The legalization of marriage for gay and lesbian couples in Vermont is certainly a step in the right direction and something worth celebrating with peace, love and plenty of ice cream.”

The Boston Herald reports that a “wedding-themed” Ben & Jerry’s truck will be doling out free scoops of the ice cream across Vermont today, making at least one stop at the Vermont Capitol where lawmakers voted to legalize marriage equality last April.

Evan Wolfson, executive director of Freedom to Marry, hopes the ice cream will lead to an even sweeter conversation about the importance of marriage to same-sex couples:

The  most important thing that all us ice cream lovers can do to support the freedom to  marry is speak with the people we know about why marriage matters and the need to end marriage discrimination in every state.

For more information, visit http://freedomtomarry.org/ben_and_jerrys.php

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