UPDATE: Bank of America Becomes Fourth Company to Pull Advertising on KRXQ

At 12:55pm EST, Bank of America provided GLAAD with a statement announcing their decision to discontinue advertising on KRXQ.

In their statement, Bank of America wrote:

In response to your inquiry, I would like to express our thoughts to you regarding Bank of America’s decision to discontinue advertising on the station and show in question.

Bank of America is proud to be a leader in supporting diversity and continues to be widely recognized for our progressive workplace practices and initiatives to promote inclusion. This commitment to equality and diversity informs every aspect of our enterprise, including our approach to advertising. As a result, we adhere to a set of media buying guidelines for syndicated programming and for local stations that promote inclusion and help our company reach a broad range of diverse customers.

Bank of America prides itself on fostering a corporate culture that is inclusive of all the communities we serve. Our customers, clients and associates speak different languages; support different family structures and life situations; and have unique and personal financial requirements. In order to meet the diverse needs of our customers, we require a variety of products and services, marketing and a diverse workforce that demonstrate and reflect our awareness and appreciation of who our clients and customers are.

We hope the immediate actions that we have taken demonstrate our longstanding support of diversity, and we hope you inform members of your organization of the steps that we have taken to address your concerns.

Thank you for your inquiry and bringing this to our attention.

Bank of America is now the fourth company to pull their advertising after Sonic, Snapple and Chipotle. You can read more about that here.

KRXQ is continuing to receive scrutiny due to the May 28th "Rob, Arnie and Dawn in the Morning" show radio segment where radio hosts Rob Williams and Arnie States made offensive comments against transgender children. You can listen to the segment here.

Later, they aired a follow-up broadcast that you can listen to here and read GLAAD's response here.

GLAAD is still encouraging its constituents to contact KRXQ and respectfully voice your concerns about the defamatory and dehumanizing comments made by the radio hosts. Please read our Call to Action here.

Please check back with us for more developments on this story.

Have an update to share with GLAAD? Send us a tweet on our Twitter account @glaad.

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