GLAAD is gearing up for the official start of our Advertising Media Program and we have an exciting reception planned to kick-off the program on Monday, May 18, 2009. During the launch event, GLAAD will provide an overview of our advocacy work in advertising as well as honor Levi's Brand and Wells Fargo for their commitment to LGBT-inclusive ads.
The launch reception will be held Monday, May 18, 2009 at the Alvin Ailey Dance Studio (405 West 55th St, New York, NY). We hope you can join in what will be a great networking opportunity for LGBT advertising and marketing professionals! Click here to buy tickets for just $25!
We've already started our anti-defamation work in advertising - as reported last week on glaadBLOG, GLAAD successfully advocated that a Virginia used car company pull offensive ads that referred to same-sex flirting as "not smart" from the airwaves and their Web site.
Leveraging GLAAD's media advocacy and anti-LGBT defamation resources, GLAAD's Advertising Media Program will monitor all forms of advertising and work to ensure fair and accurate representations of the LGBT community or demand action when defamation occurs. GLAAD will also proactively advance inclusion of the LGBT community in mainstream advertising through advocacy work at advertising agencies and corporate advertising departments. The Program will maintain the online library formerly owned by Commercial Closet Association of over 4,000 LGBT-inclusive ads.
The GLAAD staff, GLAAD Board or Directors and President Neil G. Giuliano recently rang the NASDAQ closing bell and spoke about the upcoming program as well as the estimated $712 billion in buying power of the LGBT community.
To celebrate the launch of the program, GLAAD will honor Levi's Brand and Wells Fargo with Special Recognition Awards.
Levi's Brand won the 2008 Images in Advertising Award for Outstanding Commercial for a commercial which depicts a young male pulling on a pair of Levi's jeans as the street below him comes crashing through his floor, leaving him face-to-face with an attractive stranger in a nearby telephone booth. The two men walk off while holding hands. Levi's has had a long involvement with the LGBT community as exemplified by the "Support of Gay Marriage" campaign, the "Inside Out" campaign and the recent "Logo Unbuttoned" campaign.
Levi's ads perpetuate the company's history of LGBT inclusive business practices and marketing outreach. In 1992, Levi Strauss & Co. became the first Fortune 500 company to extend full benefits to the same-sex domestic partners of employees.
Wells Fargo has consistently supported the LGBT community by being one of the first financial institutions to reach out to the community with targeted advertising and sponsorship of LGBT causes and organizations. Wells Fargo has a long standing commitment to speak to our community through advertising for not only financial related products but also in company recruiting and fostering an inclusive workplace. As a result of its long standing support to LGBT causes, anti-gay activists initiated a boycott of Wells Fargo in 2005. In spite of anti-gay activists, the company remains a strong ally to our community.
Tickets for the reception are $25 and will be credited to tickets for the Fall 2009 Advertising Awards. They can be purchased at www.glaad.org/events. Sponsors of the event include ABSOLUT® VODKA, DRAFTFCB, Levi's Brand and Wells Fargo. Media partners include Gay City News, PinkBananaMedia.com and TheMenEvent.com.